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Northfield Studio
Quarterly client report
April to June 2026 | Prepared by the project team
A stronger quarter for new business
We completed the customer interviews and launched the new booking page. The team received 48 enquiries, compared with 32 last quarter. Twelve enquiries became new customers, up from eight in the previous quarter.
The work focused on making it easier for prospective customers to understand the service and book an initial conversation. The enquiry-to-customer conversion rate remained at 25% while the volume of enquiries increased by 50%.
Results at a glance
| Measure | Previous quarter | This quarter |
| Enquiries | 32 | 48 |
| New customers | 8 | 12 |
| Conversion rate | 25% | 25% |
| Booking completion | 62% | 74% |
What changed
Customer interviews identified two common questions: what happens during the first appointment, and how long the process takes. We answered both on the booking page and simplified the form from seven fields to four.
Booking completion rose from 62% to 74%. The team also published two customer stories and updated the confirmation email so new enquiries knew what to expect.
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